“We need to develop a scalable alternative to ZED Run, leveraging a Formula 1-inspired aesthetic with deep technical customisation and immersive gameplay mechanics.”

From Scratch
Successful full-cycle delivery from beta to full release. Established a robust end-to-end brand and UX framework catering to the complete product spectrum and go-to-market strategies.

Complex Ecosystem
Overcame conventional Blockchain onboarding friction, creating a smoothed entry point and significant reduction in standard drop-off rates for both current and new users.

Rapid Velocity
Implemented an expansive, responsive system covering all web breakpoints. The architecture was strategically built to facilitate rapid asset re-use for future native app conversion, optimising delivery pipelines across global timezones.

Features
Managed ongoing feature support through a continuous delivery model, deploying performance improvements and new functional layers informed by prioritised community audit loops.

User Testing
Utilised Discord as the primary feedback engine for continuous engagement. Conducted rigorous localised user testing (Australia, Detroit) to validate system hypotheses and inform the roadmap.

Education
Continuously optimised the core gameplay loop, deploying educational features to assist users in optimising asset management and maximising progression efficiency.

Key Focus: Brand Identity, UX Architecture, Design Systems, Gamified Onboarding