“We need to improve tournament visibility, onboarding and eduction to drive more revenue to the platform and to also avoid user drop-off. Explore ways of improving workflows towards entering tournaments.”

System Audit
Aligned stakeholders and management toward structural shifts that improved user engagement across every touchpoint, from the landing page to race-day tournaments.

Micro-Interactions
Successfully deployed dozens of UI refinements and high-frequency weekly updates to stabilize and polish the wagering experience.

Education
Launched "Race Tracker," a personalised data tool that assisted users in selecting the right races for their stable, reducing tournament entry and progress times by 80%.

Key Focus: UX Architecture, Gamification, Micro-Interactions, Player Tools, Community-Driven Iteration