Expertise

Based in Melbourne, Australia // Operating Globally.

“I lead each project towards the best outcomes, and here are the pillars that I can work with to accelerate and amplify your product.”

Designing the workflows and structures that simplify complex products.

#1. System Audits and POC

Identify the friction before you build the solution.

  • System Audits: I conduct workflows and architectural audits to uncover inconsistencies, broken flows, user drop-off points, and retention issues, and investigate how to optimise system performance.

  • AI Innovation & Prototypes: I can AI-prompt-engineer prototypes for early ideation and quick validation.

Focus: Flow mapping, Rapid AI Prototyping, Retention Strategy.

#2. Architectural and Workflows

High-fidelity logic for complex systems.

  • E2E: I specialise in mocking up E2E workflows, platform frameworks and rewards and validation with Figma as dynamic prototypes to illustrate complexities for demos and production.

  • Hyper Interaction & Animation: I have extensive experience with experimental workflows, interactions and animation to cater for those special scenarios where you need a little more feedback or delight to motivate users across the finishing line.

Focus: Dynamic Prototyping, Reward Systems, Interaction Logic.

#3. Systems and Scalability

Future-proof infrastructure for modern stacks.

  • Uplifts and Migrations: I can map out and assess your current system to modernise legacy stacks, branding, frameworks, components and foundations.

  • Design Systems: I specialise in building out and Uplifting Native Mobile, Responsive Web and Cross-Platform Design Systems to cater for complex software systems and platforms.

Focus: Component Architecture, Testing Pipelines, Custom Frameworks.

#4. Brand and Market Presence

Scaling brand maturity across every commercial touchpoint.

  • Brand Systems: I can build out individual or connected brand systems to align all branding touchpoints towards web and social media assets for maturity and consistency.

  • Marketing & Pitching: High-end investor decks, feature pitches, and motion graphics to secure buy-in.

  • Partner Prototypes: High-fidelity, interactive prototypes used to demonstrate platform value to partners and stakeholders super early in the cycle.

Focus: Investor Decks, Partner Enablement, Brand Maturity, Sales-Ready Prototypes.

With experience designing products for

AGL
Appen
Apps-Core
Black Magic Design

Coles Group
Datto: Commerce
Electronic Arts
GE Capital (Latitude)

Madman Entertainment
Racino (Marbula One)
Telstra

Two Bulls
VHS (Virtual Human Studio)
vintrace