Expertise

Based in Melbourne, Australia. Working globally.

"I work across the full product stack, from the first messy whiteboard to the thing that actually ships.”

These are the areas where I do my best work.

#1. System Audits and POCs

Find the problem before you build the solution.

  • System Audits: I dig into existing workflows and architecture to find where things are breaking down, drop-off points, broken flows, misaligned components and map a clear path forward.

  • AI Prototypes:I use AI tooling to spin up quick proof-of-concepts for early validation. Fast enough to test an idea before anyone's committed to building it.

Focus: Flow mapping, rapid prototyping, retention strategy.

#2. Architectural and Workflows

High-fidelity thinking for complex systems.

  • E2E Workflows: I map and design end-to-end product flows from first touchpoint to final state, making the logic visible and the handoff clean.

  • Interaction and Animation:I design the moments between screens. The transitions, micro-interactions, and feedback loops that make a product feel considered rather than assembled.

Focus: Dynamic prototyping, reward systems, interaction logic.

#3. Systems and Scalability

Build it once. Scale it everywhere.

  • Uplifts and Migrations: I assess legacy platforms, identify what's worth keeping, and map the path to something modern. Done properly so you don't have to do it again in three years.

  • Design Systems:I build native mobile, responsive web, and cross-platform design systems that give engineering teams something solid to build from.

Focus: Component architecture, testing pipelines, custom frameworks.

#4. Brand and Market Presence

From identity to investor deck.

  • Brand Systems: I build the visual language that holds a product together across every surface, web, social, marketing, onboarding.

  • Marketing and Pitching:Investor decks, feature pitches, and partner prototypes that communicate the value before the product is built.

Focus: Investor decks, partner enablement, brand maturity.

Designed products for

AGL
Appen
Apps-Core
Black Magic Design

Madman Ent.
Racino (Marbula One)
Telstra
Two Bulls

VHS (ZED Run)
vintrace

Coles Group
Datto: Commerce
Electronic Arts
GE Capital (Latitude)