“Sole designer for 2.5 years on one of the most technically complex products I've worked on.”

Senior / Founding Product Designer · 2.5 years · Gaming

THE SITUATION
What began as a short part-time consult became 2.5 years as the sole designer in a small founding team, taking a digital racing platform from first sketches to Beta — onboarding, management systems, marketplace, and deep player customisation.

WHAT I DID
Foundation first, features second: I established the visual direction and a full design system before build began, then moved fast once the founders signed off. Beyond product, I owned pitch decks, investor demos, and marketing. When you're the only designer, the job is whatever the business needs design to be.

OUTCOMES

• Shipped to Beta across the full product surface

• Design system, investor materials, and marketing delivered end-to-end

• Handed over a documented, ready-to-build feature backlog

"It started as a short consult. Most of the best long runs start that way."

Key Focus: Brand Identity, UX Architecture, Design Systems, Gamified Onboarding