ZED Run
A Digital Horse-racing Manager Platform.
“Proposed and shipped Race Tracker, a feature nobody realised they needed that became a platform staple.”
Senior Product Designer · Gaming
THE SITUATION
I joined the tournament team of a digital racing platform to work through a backlog of micro-interaction improvements. The deeper I looked, the clearer the real problem became: users couldn't track their entries, read standings, or make smart race decisions.
WHAT I DID
I stabilised the workspace with a lightweight design system, cleared the backlog, then proposed something bigger: a tracking feature that recommended entries from a user's stable and followed progress across a week-long tournament. I walked it through the business, tested, refined, and it went to build. It survived a market downturn that cut most of the company, shipped, and became a core platform feature.
OUTCOMES
Flagship tracking feature shipped as a platform staple
30+ micro-interaction improvements across the tournament experience
New icon set and component library with the Design Systems Lead
"It started as a proposal nobody had asked for. That's usually where the most useful work begins."
Key Focus: Feature Strategy, Micro-interactions, Design Systems, Tournament Architecture