ZED Run

A Digital Horse-racing Manager Platform.

“Proposed and shipped Race Tracker, a feature nobody realised they needed that became a platform staple.”

Senior Product Designer · Gaming

THE SITUATION
I joined the tournament team of a digital racing platform to work through a backlog of micro-interaction improvements. The deeper I looked, the clearer the real problem became: users couldn't track their entries, read standings, or make smart race decisions.

WHAT I DID
I stabilised the workspace with a lightweight design system, cleared the backlog, then proposed something bigger: a tracking feature that recommended entries from a user's stable and followed progress across a week-long tournament. I walked it through the business, tested, refined, and it went to build. It survived a market downturn that cut most of the company, shipped, and became a core platform feature.

OUTCOMES

  • Flagship tracking feature shipped as a platform staple

  • 30+ micro-interaction improvements across the tournament experience

  • New icon set and component library with the Design Systems Lead

"It started as a proposal nobody had asked for. That's usually where the most useful work begins."

Key Focus: Feature Strategy, Micro-interactions, Design Systems, Tournament Architecture
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