Datto Commerce
B2B Commerce Platform
Introduced design into an engineer-built platform and got it ready for a North American launch.
Senior Product Designer · B2B SaaS / E-commerceTHE SITUATION
Datto Commerce had been built by a talented team of principal engineers who'd gotten a lot done without a designer, and it showed. The product worked, but it hadn't been shaped around the people using it. There was no design system, a growing backlog, and a North American launch on the horizon. My job was to add design value without disrupting a team that had its own rhythm.
WHAT I DID
Rather than coming in with a redesign agenda, I started by listening and moving quickly on things that would make everyone's lives easier. I pulled the Bootstrap Figma kit, stress-tested it against the real product, and had a working design system base ready within the first week, something the team could actually use straight away. I joined their Jira workflow rather than layering on a separate process, and put together a tone of voice guide to cut down on the instructional overload that had crept in across the platform. The meatiest UX challenge was onboarding, walking users through complex Xero and Lenovo integrations, so I designed a guided flow with built-in education and progress checkpoints to make that journey feel manageable.
OUTCOMES
Platform launched in North America, followed by a company acquisition
Guided onboarding flow reduced setup friction for complex integrations
Dev velocity accelerated by 60% through a structured design-to-dev pipeline
"They'd been doing this without a designer for a long time. The pushback was fair. The job was to make the value obvious, fast."
“We need a design system based on Bootstrap origins with a sprinkle of Shopify that needs to cater for our existing engineered and built platform.”
I worked with Datto to build a comprehensive, responsive web design system from the ground up. Leveraging the best practices of Shopify's Polaris framework, we engineered a scalable component library that ensures a cohesive visual language and streamlined workflows across all of Datto’s web products.
Key Focus: Responsive Design, Scalable Components, Streamlined Workflows, Unified Experience.