"Turned a chaotic multi-stack brief into a unified product direction for a global AI platform."

Lead Product Designer · AI Data Collection / Global Platform

THE SITUATION

The brief was a blue-sky app unifying three business lines. The reality: multiple stakeholders on different stacks across different time zones, terminology that meant different things depending on who you asked, and a scope that expanded the moment I started mapping it.

WHAT I DID

I stayed lean, carved off an early prototype to show momentum, then worked through the problems one layer at a time. The global testing challenge had an answer hiding in plain sight: the client runs a platform that pays contributors to complete tasks, so I ran prototype testing as paid contributor tasks, turning their own product into research infrastructure. I resolved naming and convention conflicts across business lines, and split the surface with the founding designer: I took native app and annotation tooling, she took responsive web, with a unified design system agreed above both.

THE SYSTEM

The brief asked for native design systems supporting two crossover apps, plus responsive web, all unified under new branding. I built a cohesive system establishing a single source of truth for design and code components across the entire platform.

OUTCOMES

• Remote testing infrastructure built from the client's own contributor platform

• Unified terminology and onboarding architecture resolved across business lines

• Distributed dev teams across two continents aligned toward a shared direction

"We run a platform that pays people to do tasks. Running testing as a task was obvious in hindsight. Most good solutions are."

Key Focus: Multi-Stakeholder Alignment, Research Infrastructure, Design Systems, Global Collaboration