Sole designer for 2.5 years on one of the most technically complex products I've worked on.”

Lead Product Designer · 2.5 years · Gaming

THE SITUATION
I came in for a short consult, review some work, mock up a few HUD views, part-time. The existing designer couldn't commit to the hours, and I stepped in properly. What followed was 2.5 years as the sole designer in a small founding team building a digital racing platform from first sketches to Beta, covering onboarding, F1-level garage management, asset systems, marketplace integrations, and deep player customisation.

WHAT I DID
I started by locking the foundation, storyboards, visual direction, and a Chakra UI design system before touching features, then moved fast once the founders signed off. Alongside the product work I ran pitch decks, landing pages, investor demos, and marketing assets. When you're the only designer, the job is whatever the business needs design to be.

OUTCOMES

• Shipped to Beta as sole designer across the full product surface

• Full design system, investor materials, and marketing output delivered end-to-end

• Design paused with a full backlog of documented, ready-to-build features

"It started as a short consult. Most of the best long runs start that way."

Key Focus: Brand Identity, UX Architecture, Design Systems, Gamified Onboarding