Racino
AI Racing Platform
Sole designer for 2.5 years on one of the most technically complex products I've worked on.”
Lead Product Designer · 2.5 years · Gaming
THE SITUATION
I came in for a short consult, review some work, mock up a few HUD views, part-time. The existing designer couldn't commit to the hours, and I stepped in properly. What followed was 2.5 years as the sole designer in a small founding team building a digital racing platform from first sketches to Beta, covering onboarding, F1-level garage management, asset systems, marketplace integrations, and deep player customisation.
WHAT I DID
I started by locking the foundation, storyboards, visual direction, and a Chakra UI design system before touching features, then moved fast once the founders signed off. Alongside the product work I ran pitch decks, landing pages, investor demos, and marketing assets. When you're the only designer, the job is whatever the business needs design to be.
OUTCOMES
Shipped to Beta as sole designer across the full product surface
Full design system, investor materials, and marketing output delivered end-to-end
Design paused with a full backlog of documented, ready-to-build features
"It started as a short consult. Most of the best long runs start that way."
Key Focus: Brand Identity, UX Architecture, Design Systems, Gamified Onboarding
Streamlined race entry with everything need to make the best informed decisions towards selecting the right car for the right track and conditions.
Tune you car towards the best outcomes based on individual car stats to help curve towards the finishing line.
Full racing viewing for entry or replays of races. Designed with a compact intuitive experience in mind responsively.
Post race information outlining player positions and outcomes but without giving it all away too much. All elements in-line with the Unity experience.
Player rewards feedback, triggered manual by the player to avoid running the moment for maximum excitement.
Unity driven full screen experience for the pro users. A complete rundown of track conditions and track information.
Meet the leaderboard. An interactive click through to check out the competition.
An in-race view for full camera switching, live viewing and car selection. Also full settings available to tweak to your desired desktop hardware.
Full Unity standings with podium and results.
Quickview of your garage with just the right amount of indications and urgency to manage your fleet effectively.
A details view of your car with all stats, end of life and upgrade / tuning actions.
Car upgrades with stat increases and payment methods.
Upload or select a photo to help shape your new profile. All features and integrations from the 3rd part Ready Player Me.
Full profile customisation.
Adjust everyone facial and cosmetic.
Quick-link landing page to get you moving to the right sections of the market.
Full filtering to narrow down your long lost search for the ultimate car.
Full car detail, description and results to make better more informed decisions.
