Datto Commerce
B2B Commerce Platform
Introduced design into an engineer-built platform and got it ready for a North American launch.
Senior Product Designer · B2B SaaS / E-commerceTHE SITUATION
Datto Commerce was built by a team of principal engineers with zero design input. It worked — it just hadn't been built for the people using it. No design system, a heavy backlog, a dev team used to calling their own shots, and a North American market launch on the horizon.
WHAT I DID
I pulled the Bootstrap Figma kit, stress tested it against the actual product, and had a working design system base within the first week. I got into the team's Jira workflow properly rather than bolting on a separate process, and built a tone of voice guide to reduce instructional overload across the platform. The biggest UX challenge was onboarding users through complex Xero and Lenovo integration setups, I designed a guided flow with education and progress checkpoints built in.
OUTCOMES
Platform launched in North America, followed by a company acquisition
Guided onboarding flow reduced setup friction for complex integrations
Dev velocity accelerated by 60% through a structured design-to-dev pipeline
"They'd been doing this without a designer for a long time. The pushback was fair. The job was to make the value obvious fast."
“We need a design system based on Bootstrap origins with a sprinkle of Shopify that needs to cater for our existing engineered and built platform.”
I worked with Datto to build a comprehensive, responsive web design system from the ground up. Leveraging the best practices of Shopify's Polaris framework, we engineered a scalable component library that ensures a cohesive visual language and streamlined workflows across all of Datto’s web products.
Key Focus: Responsive Design, Scalable Components, Streamlined Workflows, Unified Experience.