Appen
Contributor Platform
Turned a chaotic multi-stack brief into a unified product direction for a global AI platform.
Lead Product Designer · AI Data Collection / Global PlatformTHE SITUATION
The brief was a blue-sky app unifying three business lines. The reality was multiple stakeholders on different stacks across different time zones, terminology that meant different things depending on who you asked, and a scope that kept expanding the moment I started mapping it.
WHAT I DID
I stayed lean, carved off an early prototype to show momentum, then worked through the problems one layer at a time. I solved the global testing challenge by running prototype tests as paid contributor projects through Appen's own platform. I resolved naming and convention conflicts across business lines, and found a working collaboration with the founding designer in Brazil, I took native app and annotation tooling, she took responsive web, and we agreed on a unified design system above both.
OUTCOMES
Remote testing infrastructure built using Appen's own contributor platform
Unified terminology and onboarding architecture resolved across business lines
Global dev teams in China and Brazil aligned and building toward a shared direction
"We run a platform that pays people to do tasks. Running testing as a task was obvious in hindsight. Most good solutions are."
“We need native designs systems to support our data collection app and our contributor app which cross-over. We also need the contributor app as responsive web and these all need to be unified with our new branding.”
I built a cohesive design system for Appen's data collection app to create a seamless, intuitive experience for every user. The system establishes a single source of truth for all design and code components, ensuring consistency and efficiency across the entire platform.
Key Focus: Brand Identity, UX Architecture, Design Systems, Gamified Onboarding
